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Big Apple Audio settles into a new home

BigApple: Big Apple Audio owner Billy Ferris is happy to serve the North Country from his store’s new location on 17 Durkee Street in downtown Plattsburgh.

BigApple: Big Apple Audio owner Billy Ferris is happy to serve the North Country from his store’s new location on 17 Durkee Street in downtown Plattsburgh. Photo by Shaun Kittle.

— For years, the small brick building at 17 Durkee Street in downtown Plattsburgh has been vacant, and in need of a little love.

What some might have seen as an eyesore, Billy Ferris saw as an opportunity.

For about 11 years, Ferris has owned and operated Big Apple Audio, a one-stop shop for all things audio and video in the automotive world.

He has 35 years of experience, all gleaned from a do-it-yourself approach that began with the first car he owned.

The idea for Big Apple Audio began evolving after Ferris’ cousin opened Big Apple Imports in Utica, a store that imported most of its goods from New York City.

Ferris’s other cousin followed suit with Big Apple Music, a store that sells musical instruments in Utica, and his brother eventually opened another store of the same name in Watertown.

“It’s not a franchise, we just happen to be related and doing the same thing,” Ferris explained. “It creates a familiar name for people.”

Formerly located on South Peru Street in Plattsburgh, Big Apple Audio settled into its new location in October, and is equipped to handle the installation of sun roofs, window tinting, cruise control, custom exhaust systems and remote starters.

The four full-time-employee staffers at Big Apple can also do spray-on bed liners for trucks, auto mechanic work, auto detailing and rust proofing.

The rust proofing service is a new addition, something Ferris said is important here in the North Country, where salted roads can wreak havoc on vehicles.

“A lot of people are keeping their cars longer now, with just a little bit of extra maintenance,” Ferris said.

The rust-proofing process is a yearly application that covers the entire car, even the inside of the door panels, and it comes with a lifetime warranty against rust.

And since Big Apple uses the Canada-based Krown rustproofing, the warranty is good outside of the North Country.

“That’s what our job is, it’s to help people maintain their vehicle, get better gas mileage and have something dependable that’s not rotting into the dust,” Ferris said.

For more information call 561-8230 or visit bigappleaudio.net.

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