To the Editor:

Imagine our region…

Remember in Oct 1971 when John Lennon released his iconic hit Imagine? In the song he sings about the worse case scenario. Imagine there’s no country or brotherhood of man. I do not believe we have gotten that bad but I do believe that with all that is happening around us we are sometimes forgetting the good that our donations to the United Way can accomplish. Let’s take a moment and “imagine” Hospice with no funds for bereavement services, or Life Flight lacking the funds to purchase fuel to carry a heart attack victim or suddenly ill child to needed medical care. The list goes on and on. Every one of the 41 partner agencies of the United Way of the Adirondack Region relies on the generosity of North Country residents like you and me to provide a vital service to our area. Last year 80,000 of our friends and family in Clinton, Essex and Franklin counties received some type of assistance through these agencies.

The life blood of the United Way is the employee campaign; Employers invite us in to present a short video and explain to the staff and employees the mission of the United Way. There is no “hard sell” but most individuals, when presented with the facts, find it in their hearts to give what the can. Employer provided payroll deduction makes giving so much easier for the employee.

I would ask if you are an employer, HR director or a concerned citizen, please contact the United Way 518-563-0028 to learn more about sponsoring a campaign in your place of work. I urge you to give your employees the chance to be generous; to give back.

We are all part of a larger community and the United Way is here to assist all of us in supporting the agencies and programs that are so important to the vitality of our region.

One parting thought, ANYONE can give to the United Way. You don’t have to give through an employee campaign. Direct billing is always an option.

Gayle Alexander, 2013 United Way Campaign Chair

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